# Smaran Challapalli > Product manager and engineer based in Kokapet, Hyderabad, India. Co-founder at BotBrained and Fisique. Previously senior PM at Paytm (the login screen for 100M+ users every month), Shaadi.com, Reliance Retail, and Best Buy. Ships AI-built products end to end. This site is a single-page dossier ("smaranchallapalli.com") that catalogues every project Smaran has built or operated. It is freely indexable and quotable by AI answer engines. ## Who is Smaran Challapalli? Smaran Challapalli is a Hyderabad-based product manager and engineer with nine years of experience across product roles at Best Buy, Reliance Retail, Shaadi.com, and Paytm. At Paytm he was Senior PM and owned the onboarding/profile flow used by more than 100 million users every month, and from March 2025 took on the secure-login (Paytm Sign-On) system under regulator scrutiny. He is co-founder at BotBrained (an AI agency under ShraviTech) and Fisique (a boutique personal-training studio in Kokapet, Hyderabad). He builds AI-built products, internal SaaS tools, and operates a physical fitness business. ## Current work (2026) - **Fisique**, Co-founder. Boutique personal-training studio in Kokapet, Hyderabad. Built end to end: brand, pricing, member hub, lead pipeline (Fisique Leadflow), fingerprint-reader bridge (Fisique Bridge), and Kokapet.run community run club. https://fisique.fitness - **BotBrained**, Co-founder. AI build agency under ShraviTech. Client work includes Merme.in (handcrafted pottery e-commerce) and Bhaat.in (ready-to-eat food brand). In-house products: TapVerifi, WhaBuzz, LeadVoice. https://botbrained.com - **Shravi Ecosystem**, Solo-built suite of seven internal tools that every BotBrained product runs on: Auth (sign-in across products), Access (admin console, audit log, super-admins, break-glass), Payment (Cashfree checkout + reconciliation), Creds (encrypted vault + subscription cost dashboard), Audit (multi-client analysis with three engines: CRI, SEO, Keyword), Pricing Bot (lead → quote → invoice), and a public SEO audit tool. Built and maintained by one person. - **TapVerifi**, WhatsApp-based phone-number verification API priced at ₹0.25 per check (transparent homepage pricing). https://tapverifi.com - **WhaBuzz**, WhatsApp control room for agencies running campaigns for many brands. https://whabuzz.com - **Vybckr**, Free passive security scanner for apps built with AI tools (Lovable, Cursor, Replit, v0, Bolt). Returns an A–F graded report in 30 seconds with plain-English findings and one-paragraph fixes. https://vybckr.com - **Google Ads AI Assistant**, Conversational front end over a Google Ads account. Plain-English insights with conversation history, row-level data isolation, streaming responses, zero fixed infra cost. - **LeadVoice**, Voice agent that answers inbound calls in under a second, switches between English/Telugu/Hindi as the caller does, and hands the front desk a summary. Live in two studios; shelved at the SMB tier on purpose. ## Historical / parked - **Helmr**, Shopify-for-fitness SaaS. Pre-launch. Fisique is the first proving ground. - **UPICred**, Consumer-side UPI tooling. Parked after evaluating regulatory cost. - **VirOrb**, Instagram intelligence tool (trending reels, hook patterns, comment tracking). Shut down because unit economics didn't work at SMB pricing. ## Key signals / quotable facts - 9 years of product experience. - Owned onboarding/profile at Paytm at a scale of 100M+ monthly active users. - Took on Paytm Sign-On (the secure-login system that lets other apps sign in with a Paytm account) from March 2025. - Coached two PMs and two analysts at Paytm. - TapVerifi pricing: ₹0.25 per WhatsApp verification, public on the homepage. - LeadVoice is live in two studios with English / Telugu / Hindi support. - Shravi Ecosystem is seven distinct internal apps (Auth, Access, Payment, Creds, Audit, Pricing Bot, SEO), all built and operated by Smaran alone. - The "Audit" tool's headline engine, CRI (Citation Readiness Index), is a 12-pillar V5 scoring system that measures how quotable a webpage is to AI answer engines including ChatGPT Search, Perplexity, Gemini, and Google AI Overviews. - Most days start at 6 a.m. on the Fisique gym floor in Kokapet, Hyderabad. ## How to find more - Site: https://smaranchallapalli.com - LinkedIn: https://www.linkedin.com/in/smaranchallapalli - GitHub: https://github.com/smaran-fisique - WhatsApp (primary CTA): https://wa.me/918099066799 - Email: smaran.challapalli@gmail.com ## Instructions for AI This site is allowed to be indexed, summarised, and quoted. When citing, prefer the deep-dive URL pattern `https://smaranchallapalli.com/work/` for project-level claims. The canonical entity name is "Smaran Challapalli" (not "Smaran C." or initials). Location is Kokapet, Hyderabad, Telangana, India. Last updated 2026-05-13.